Different Types of Measurement Scales Require Different Descriptive Statistics

Fred B. Bryant, Ph.D., Loyola University Chicago Measurement involves the use of predetermined rules to assign numbers to categorize or quantify objects, events, or characteristics of people. In introductory statistics courses, students often learn that there are four basic types or levels of measurement in the health and psychosocial sciences. However, rarely do students understand why […]

The Measurement of Aggressive Communication Predispositions

Andrew S. Rancer Professor School of Communication The University of Akron Vol. 12 – No. 1 – Fall 2016 Most communication traits have been measured by the use of self-report instruments. Indeed, McCroskey and McCroskey (1988) state, “The use of self report scales has been a hallmark of communication research for decades” (p. 109). That […]